Our store

Biba's by Leonardo Ferri

 

About Us
For 50 years, Biba's has been the benchmark for all women attentive to the latest fashion trends who want to refine their look with style.
In our boutique, we carefully select clothing, accessories, and shoes from the best Italian and international brands, for both important events and everyday wear.
Our shop is located at via Chiappero 15, a side street off via Torino in the heart of Pinerolo, a few steps from Piazza Cavour.
Our highly qualified staff has always courteously guided customers, providing a unique shopping experience.

Our Story
In the late 1960s, while the fiery winds of protest in Paris "raised" skirts and stirred bodies and minds, on the French Riviera another protest - albeit lighter and more delicate than "May 1968" - overturned the established norms: fashion discovered ready-to-wear. A significant revolution that changed fashion and customs in the wealthy world. Bruna Rolando, a curious young woman from Pinerolo passionate about fashion at the time, had not missed this novelty, and on December 6, 1970, she would be the one to open the first boutique, BIBA'S, in the heart of Pinerolo. Inspired by the cult London store in vogue in the 70s, BIBA'S brought city trends to town, the best of contemporary creativity: clothes, bags, shoes, cotton jeans, velvet trousers with Italian brands Mistral, Bel Bottom, marked the new course of fashion and consumption, bringing with it a clear (and pleasant) break with the past. The reception was extraordinary.

After 50 years of activity, the enthusiasm and desire to dress women well remain cornerstones for the BIBA'S team, now led by Leonardo Ferri, Bruna's son. The story continues...